Course Description: Have you optimised your site and seen the results that SEO can deliver, but want to improve your rankings and conversions even further? Learn how the structure of your site and the technologies used can play a beneficial or detrimental part in the success or failure of your site. Examine how to analyse and monitor your SEO campaign (apart from rankings). Discover 'off page' methods of improving your search engine visibility including an overview of paid search engine performance models and how to make your site seem more important than your competition targeting the same keywords. We also includes "SEO Hacks" to make you different from others.